With over twenty-five years of experience in the communication and public relations market, Macarena was trained in top consulting firms such as Salen Viale & Asociados, Edelman Argentina, and Muchnik, Alurralde, Jasper & Asociados, collaborating on local and regional accounts in various industries, mainly in fast-moving consumer goods, lifestyle, technology, and business. She developed expertise in media, public relations, and marketing communication.
She is founding partner and owner of CI Comunicaciones Integradas since 2008, in charge of clients such as Bumble, Anima Films, and Salentein Family of Wines (Salentein Wineries, Callia Wineries, and Pyros Wines), among others.
She studied Social Communication at Universidad Austral and Journalism at TEA. She specialized in Marketing Communications in a postgraduate studies from University of Belgrano and Ogilvy Matter. In 2020, she was certified as an Organizational Coach at the Business School of the Universidad de San Andrés and in 2022 as an Ontological Coach at Newfield Network, the school presided over by Julio Olalla.